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YES STORY |
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| In 2000 I was ready
to launch YES in its present form through Formula 1 School of
English. This was the result: |
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A 255% client
growth in 3 months is impressive by anybody’s standards. |
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Of course it is not just about growth,
but I like objective feedback, and more and more people paying
with their own money for a service is pretty objective. |
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| How did it we make that
growth? |
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| Well, 10 years ago
Formula 1 School of English had three full time teachers plus
some part-timers. It had two branches, a possibility of
opening a third, and a growing reputation. |
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| So I closed it down. |
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| The teachers left after
their contracts ran out, I shut one branch, took a drop in
income and threw away the textbooks. I decided to teach
everybody myself. |
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| I could not look
clients in the eye and guarantee progress. The mainstream
textbooks we were using were not bad, but the quality of the
lessons was very dependent on the teachers and using
supplementary materials. |
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I was sure there had to
be a better way. |
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| And if I did not find
out if I was right or not, I would just be working for money -
which I really did not fancy. |
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| I attended trainings on
Neuro Linguistic Programming, Accelerative Learning, The
Silent Way, PhotoReading and Total Physical Response. I read
up on the latest findings in Neurology, Evolutionary
Psychology and Marketing (after all, what excites people to
buy might just excite them to learn, too). |
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| I invested in computers
and printers. |
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| I found that accurate
objective feedback on progress was essential. |
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| I experimented with
seeing how many new words kids could learn in 50 minutes with
long term retention. The faster I taught and the more I
taught, the faster the kids learnt! Of course, I was using
ideas and techniques from all my learning's - but try it for
yourself - you will need a lot of material and a willingness
to suspend your assumptions, as well as great flexibility in
techniques... and you will have deep fun too (though you might
be reinventing the wheel!). |
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| I revamped the system a
few times, and discarded thousands of cards as I made it
teacher friendly and more and more fun. |
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YES was launched as a system in 2000 and Formula 1
School of English got that 255% growth in its
young clients. |
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| And found other effects
too: |
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| Kids stayed longer. Before sixth graders often left to start attending Juku, and
now the majority stay on into Junior High School. |
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| Lessons are
consistent regardless of the teacher and all
students make clear measurable progress. |
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| Parents are very
enthusiastic, and very happy to recommend our school.
New clients coming from recommendations have increased
dramatically. |
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| Other schools who
asked to use YES got the same results as my school. |
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| And more..... |
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| The major benefits of
YES are detailed on this site. You can always phone me on 090
1855 6058, or email at
youngdoug@youngenglishsystem.com
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| But the most important
fact is: |
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Now you can choose YES. |
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